Every year on January 1, hearty Wisconsinites from the Lake Geneva area gather together on the shores of Williams Bay to engage in mass hysteria. I believe a given time is chosen because if folks didn't see dozens of other half crazed people about to do the unthinkable they probably wouldn't do it on their own. However, I do know a few that would! Below are some photos from this year's mayhem! I was about 90 seconds late and by the time I got there, people were running madly back to their cars to get warmed up because it was like 3 below with wind chill! Crazy people seriously.
Williams Bay Polar Plunge
Polar Bear Club, Lake Geneva, WI
Polar bear with tie, Williams Bay
Dressed for the Polar Plunge in Williams Bay
Running out of the water after the Polar Plunge
Polar Plunge 2011
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