Every year on January 1, hearty Wisconsinites from the Lake Geneva area gather together on the shores of Williams Bay to engage in mass hysteria. I believe a given time is chosen because if folks didn't see dozens of other half crazed people about to do the unthinkable they probably wouldn't do it on their own. However, I do know a few that would!
Below are some photos from this year's mayhem! I was about 90 seconds late and by the time I got there, people were running madly back to their cars to get warmed up because it was like 3 below with wind chill! Crazy people seriously.